I've done some visual investigation and tried out with the whole campaign idea. I'm not sure if I 100% like it, I find the slogan thing a little bit cliched and there's only so far I can go with the imagery at this point other than people looking a bit weird.
I got bored of trying to create characters and stuck with what situation I could put them in so I tried an abstract idea - I suppose what I'm trying to say is that the characters are all different shapes and there's so many of us out there but only one shape is idealised... I don't know. I don't like it but I guess it was fun to draw the shapes.
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