Focused theme: Backlash against mainstream advertising

I want to create a campaign where women revolt against advertising companies and boycott their products - they don't listen to and buy from companies who use the same tried and tested ways of advertising.

Another thing that really annoys me are advertising companies that use feminism to sell thing to women, such as

• Dove's real beauty campaign
• Cover Girls #GirlsCan
• Unilever (maker of Dove etc) get women to talk about their insecurities that they've created